Serie A has extended its partnership with Philadelphia, the Mondelez International brand, confirming the continuation of one of the most visible commercial collaborations in Italian football. The renewed deal keeps Philadelphia as the title sponsor of the "Coach of the Month" and "Coach of the Season" awards for the Serie A Enilive season, while also maintaining the presentation branding on all match highlights across the league's official YouTube channel and app.
The agreement also retains the "Philadelphia Fair Play Moment of the Season" award, which will recognise the gesture that best embodies fair-play principles during the campaign, with a dedicated presentation on the final matchday. Additionally, Serie A ambassadors will take part in content creation throughout the season to support the partnership's storytelling.
Beyond the pitch, the collaboration continues the "Philadelphia Junior Cup Keep Racism Out," an Under-14 tournament that brings together young players from oratories in cities home to Serie A clubs. Run in partnership with CSI and the league's clubs, the initiative promotes youth football while reinforcing values such as friendship, teamwork and inclusion, with over 10,000 boys and girls taking part.
