Serie A and Philadelphia renew partnership agreement

Serie A has renewed its partnership with Philadelphia, the Mondelez International brand, confirming a collaboration that has strengthened the brand's presence in Italian football over recent years, as [reported by Gazzetta dello Sport](https://www.gazzetta.it/Calcio/Serie-A/26-07-2026/la-lega-calcio-serie-a-e-philadelphia-siglano-il-rinnovo-della-partnership.shtml).

Philadelphia will continue as Title sponsor of the "Coach of the Month" and "Coach of the Season" awards for the best Serie A Enilive managers. The partnership also maintains sponsorship of all Serie A match highlights on the league's YouTube channel and official app, branded as "Presented by Philadelphia."

The "Philadelphia Fair Play Moment Of The Season" award is also confirmed, recognising the episode that best represents the principles of fair play on and off the pitch during the season, with a dedicated ceremony on the final matchday.

"We are happy to extend the partnership with a multinational of Mondelez's calibre," said Luigi De Siervo, CEO of Serie A. "The partnership with Philadelphia confirms our commitment to promoting the Philadelphia Junior Cup Keep Racism Out, an under-14 tournament that allows over 10,000 boys and girls from youth centres to play, upholding values of friendship, sportsmanship, and mutual respect."

Silvia Bagliani, President and CEO of Mondelez Italia, added: "We are thrilled to renew the partnership with Serie A. This agreement not only strengthens Philadelphia's position within the national sports landscape but also expands its reach through the youth target with the Philadelphia Junior Cup Keep Racism Out."

The Philadelphia Junior Cup Keep Racism Out continues, engaging youth centres in Italian cities with Serie A clubs, in collaboration with CSI and the league.

Sources

• Gazzetta dello Sport