Serie A has officially renewed its partnership with Philadelphia, the Mondelez International cheese brand, the league confirmed on Sunday. The extended agreement keeps Philadelphia as the title sponsor of the Coach of the Month and Coach of the Season awards, which recognise the best managers in Serie A Enilive across the campaign.
Under the renewed deal, Philadelphia will also continue its sponsorship of Serie A highlights on the league's official YouTube channel and mobile app, which will carry the "Presented by Philadelphia" branding. The Philadelphia Fair Play Moment of the Season award — celebrating the episode that best embodies respect, friendship and sportsmanship both on and off the pitch — is also confirmed for the upcoming season, with a dedicated ceremony on the final matchday.
Luigi De Siervo, CEO of Lega Calcio Serie A, said: "We are pleased to extend our partnership with a multinational of Mondelez's calibre. The partnership with Philadelphia confirms our commitment to promoting the Philadelphia Junior Cup Keep Racism Out, an under-14 tournament that enables more than 10,000 boys and girls from youth centres to play football while embracing values such as friendship, sportsmanship and mutual respect."
